Stop losing sleep over your kids' health. Get their daily essentials with this secret Yummy, Multi Vita-Gummy for KIds ages 3+. 12 Organic Fruits/Veggies and 9 Super Nutrients!

Happy, Healthy Kids!

4.8 Rating | 711 Reviews

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Pediatrician Formulated

End the Mealtime Battles

Science-Based Gummies Packed with 12 Organic Fruits & Veggies, Plus 9 Super Nutrients with Natural Health Benefits!


All it takes is 1.3 seconds to give your kids daily essentials with our Kids Daily Enrichment gummies.

See what customers just like you are saying about First Day gummies.

Give Your Kids Fruits & Veggies - EASILY

Real Customer Reviews

"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"

Rachel Y.

Supermom of 2 "Rascals" - First Day Customer for 13 months 

"They prefer them over ACTUAL gummy bears!"


5.0 / 5.0

The most convenient way to get your kids daily essentials!

First Day Kids Daily Enrichment Gummies are made from 12 organic fruits and veggies, curated fresh from the farm. All to help fill in the gaps for kids health. No artificial preservatives!

Easy To Use! Here's How It Works:

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Allergens Info

Step 1

Give 2 gummies to your kid(s) - Anytime during the day that's most convenient to you!

Step 2

Make it a daily routine. It's so convenient that your kids will remind you for their gummies!

Step 3

Watch your kids continue to grow to happier, healthier versions of themselves. :)

Moms & Dads Don't Know How They Lived Without First Day!

A Specially Curated Blend of Organic Fruits & Veggies, Straight From the Farm

Each First Day gummy is packed with 12 organic fruits & veggies.


Find the lowest prices by shopping direct on our website. Shop now by selecting from the offers below.

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Benefits of Good Health 
(That Many Parents Are Missing With Their Kids)




Real Customer Reviews

I have been through so many types of vitamins for my kids (6 and 2) and struggled to get them to take them. Enter First Day. My kids LOVE them! I actually had a morning full of tears from my 2-year-old when I told him he already took his vitamins and had to wait until the next day to take more. I am so impressed and will continue to purchase these! AMAZING! Thank you, First Day!

Sarah M.

Mother of 2 Kids - First Day Customer for 8 months 

"I actually had a morning full of tears when..."


5.0 / 5.0

We & our three kids LOVE First Day gummies. We feel good knowing what we’re putting into our bodies and we feel great taking them daily

Niks L.


My picky eaters have been taking these for over a year now. Kids love them, there is absolutely no extra effort required to get them to eat First Day! 



My kids look forward eating their daily vitamins. I even tried one to see the taste and was myself surprised. It was sweet but healthy sweet and juicy!

Juliana K


Vitamins. Redesigned.

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Behavior Development

Physical Growth

Immunity Support

Brain Function








Broccoli Sprouts


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$0.40/ each gummy

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** We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $84 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

¹ - Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula

© 2018 First Day Inc. All Rights Reserved | Terms of ServicePrivacy Policy

These statements have not been evaluated by the Food and Drug Administration. 
This product is not intended to diagnose, treat, cure, or prevent any disease.


If you're not happy, simply return them for a full refund.

Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University

Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate

Vitamin B2 than

1 Cup of Asparagus

Folate than

1 ½ Cups of Spinach

Vitamin B12 than

1 ½ Cups of 

Vitamin K than

½ Cup of 
Green Peas

Picky Eaters? No Problem!

Each Serving of First Day Contains More

"My sister is a pediatric nurse and sings praises about these vitamins. 
Thank you, they're AMAZING!"
- Bekah R.


Meet Our Advisory Board

Our scientific mentors are leading doctors, scientists, and most importantly parents. They help guide First Day's mission to build a better future for families everywhere.

(Our advisors/mentors are not paid. They simply love making a difference, along with the rest of our First Day family!)

Dr. Lei Chen, MD, MHS
Yale University

Dr. Chen is a professor and pediatrician in emergency medicine. 

When he isn’t traveling for children's healthcare, he builds kayaks with his twin sons.

Hi there, I'm Alice, the founder of First Day. It's a crazy time in history. There are so many families worried about the future and our health, including my own. Our families need good health more than ever.
I'm proud to be making vitamins backed by real science, not snake oil. Our kids deserve vitamins designed for their health, made with ingredients that we can actually understand and pronounce. This belief drove me to create First Day. That's why I teamed up with Harvard and Yale pediatricians and scientists.
These uncertain times have only served to emphasize the importance of our mission - to make good health more accessible. I'm excited to introduce you to our family because we're in this together. ❤️

You Make it Worth It

"I'm seriously so glad that after trying like a bajillion other vitamins, we have found a winner!! :D"

- Diana C.

Vitamin A than

20 Dried Apricots

Vitamin C than

5 Strawberries

Vitamin D than

200 Mushrooms

Vitamin B1 than

5 Cups of Broccoli

Are your kids demanding pizza, nuggets, and juice boxes again and again?

With today's modern diet, millions of kids worldwide are nutrient deficient. And the result? More mood swings. More tantrums. More stress.

It's no secret that we always want the best for our kids. But it doesn't help when they scream and yell as we plead and beg for them to "just eat a little bit of vegetables. please."

Parents. It's time to stop just dealing with it. This is how you end the mealtime battles.

Organic Fruit and Veggie Blend: Broccoli, Broccoli Sprouts, Tomato, Carrot, Spinach, Kale, Strawberry, Raspberry, Blueberry, Tart Cherry, Pomegranate, Cranberry

Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax.


Other children vitamins often have more than double the amount of sugar.¹ That's crazy. They are loading vitamins with sugar and getting away with it. We prefer giving you vitamins that are healthy and rely on organic fruits and vegetables rather than create sugar bombs disguised as vitamins.

We Could Use Lots of Sugar, But We Don't

A great kids vitamin should be based on real science, use the best ingredients, and taste great. Simple, right? But behind these simple concepts are years of scientific research, innovation, and design.

We opted to pick the best from each. The end result? A gummy vitamin that’s actually designed for your child's health and one that they definitely won't let you forget about in the morning.

What's Different About Our Vitamin?

Real Life Families

Join over 100,000 families!


I want the girls to be able to have the vitamins they need all in one go! It's so much fun to be about to Incorporate a daily routine with the girls.

- Amanda (Virginia)

5.0 / 5.0

5.0 / 5.0

It's a winner, this eco-conscious organic multi vitamin put smiles on the kids especially miss Aviv

- Angela (Missouri)

5.0 / 5.0

My son loves gummies. I get him ones packed with vitamins for extra benefits. That’s how I discovered First Day!

- Laura (Chicago)

Vitamin A

Vitamin C

Vitamin D3

Vitamin K

Vitamin B1

Vitamin B2

Vitamin B6


Vitamin B12

9 Key Vitamins - In 1 Delicious Gummy

With our gummies, your kids get the essentials they need to continue to grow and thrive. Just 2 gummies a day for a peace of mind :)

The Latest Reviews

Branda W.

My son loves the First Day gummy vitamins! No fake flavors. As a mom , I’m picky about what I give my child. Thank you for providing nutritional value to start his day!

Yes, I recommend this product.

Quality of Product

Value of Product

Aracely L.

It has always been a battle for my son to eat his veggies and meals. He loves these gummies and I notice his appetite is much better and he has his gummies with no hassle. will sure order again.

Value of Product

Quality of Product

Yes, I recommend this product.

Sesha J.

I tried these as a parent of a child struggling with behavior issues in school. Both of my kids are healthy eaters, but I figured a supplement could help fill in the nutritional gaps. My kids really enjoy the new formula and tell me they taste like "regular gummies" now.

Yes, I recommend this product.

Value of Product

Quality of Product

Carol B.

We have been using this vitamins for my grandson for well over a year now. He is a super picky eater and vegetables-- well they will make him die-- according to him! These in my opinion help him to focus better in school and his moods are more predictable. I couldn't be more pleased with the new formula, he takes them easier now. I love how they arrive ever other month without fail and I don't have to stare in the supplement isle at the grocery store trying to figure out which bottle is best! I also love that we have 1 bottle and we get to refill it with the pouches!

Value of Product

Quality of Product

Yes, I recommend this product.

Diana C.

"first day" is the first kids vitamin that my kids LOVE taking every morning! If I ever forget, they have no problem reminding me! lol
They love how they taste, and they even tell me that they "feel healthier" taking them!
I'm seriously so glad that after trying like a "bajillion" other vitamins, we have found a winner!! :D

Yes, I recommend this product.

Value of Product

Quality of Product

We dug through over 35,000 studies and discovered that nutrition can be linked to the behavior, educational, and emotional development.

Good health should be easily accessible! That's why we say no to:

Each Serving Contains


Save 25% on your first month when you use your friend's code at checkout:  MACARONIKID  

For best results in filling in the gaps, 3 months routine is recommended

Over 780,000 + Gummies Consumed Every Month

Our yummy gummies come to you all the way from Germany, home of Mercedes-Benz, Volkswagen, BMW, Adidas, and more. That's how you know you're getting top quality and safe ingredients. 

Proudly Made in Germany

"I told multiple girlfriends about it. It’s a small price to pay for your child's nutrition."

- Elizabeth L. 
(First Day Customer for 8 months)

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Why are these vitamins so pricey?

Not all vitamins are created equal. In fact, you're not just buying vitamins with First Day. You're buying the convenience of the latest science with the most bioavailable ingredients from all around the world. These ingredients are manufactured with all of the FDA's highest standards in Germany.

Comparatively, our gummies, which can average $1 a day, are MUCH less expensive than buying all the needed ingredients to meet your kids' daily essentials. For example, every serving contains more Vitamin D than 200 mushrooms, more Vitamin B1 than 5 cups of broccoli, and so much more. You can have peace of mind that your kids are getting critical vitamins for their overall well-being.

On top of that, we also offer subscription and volume discounting for family-friendly pricing!

With a 45-Day money-back guarantee, you have nothing to lose and so much to gain.

Frequently Answered Questions
My child is younger than 3. Can he/she still take these?

Our scientific team designed our gummies for children ages 3 to 13, but a lot of parents have had great success starting their two-year-olds on our vitamins a little bit earlier. We suggest supervising two-year-olds closely to make sure they're chewing, only giving a half dose, and cutting up the gummy if needed. For a three-year-old and older, the regular dose is perfect.

What are the ingredients and full supplement facts for your kids vitamin?

We think it's great that you're taking the time to make sure this is right for your family. You can see our full ingredients list by clicking here.

Aside from that, First Day is 100% vegan and use pectin which is fully plant-based! Plus, we're allergen-free. We say NO to tree nuts, fish, milk, eggs, shellfish, peanuts, soy, and wheat!